From 2008 GEG intensified its presence in the Libyan market, by participating in new projects and assignments and by creating an identity, which is intended to be a reference in the next future.

Making use of the Libyan identity, the sub-brand explores its chromatic predominance with optimism and progressive sense. The dominant green evokes the national symbolism and the nature and ecological imaginary of the palm trees, olive trees and oases. The design is dynamic, suggesting movement in a frame of stability defined by GEG´s brand. The chromatics also call for the sun, the golden grain, the wealth and the influence of the Sahara. The Arabic tradition is present in the lettering without declining modernity and innovation, representative values of the company. GEG´s signature is a seal of trust.